AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Beauty Retail Apps in Australia
An analytical glance at the performance of leading beauty retail applications in Australia during Q4 2020, showcasing user trends and app popularity. Insights provided by Sensor Tower reveal noteworthy download and active user statistics.
In the fourth quarter of 2020, the Australian beauty retail app landscape saw varying degrees of engagement across top platforms. Sensor Tower's data offers a glimpse into the downloads and active user trends for these apps.
Sephora - Beauty Shopping maintained a strong presence in the market with downloads fluctuating around 7K, peaking at 10K in late November. Weekly active users began at 27K and saw a high of approximately 31K, also in November.
LOOKFANTASTIC: Beauty & Makeup experienced a steady download rate, averaging around 700 per week. Active users for LOOKFANTASTIC showed a slight decline from 4.7K to just over 4K by the year's end.
For BEAUTY BAY, downloads hovered around the low hundreds weekly, with a slight uptick in mid-November. Active users remained steady, with a slight decrease from 1.7K to approximately 1.4K.
Adore Beauty | Shop Beauty Now saw its download numbers grow from a mere 73 to over 300 in the first week of October, stabilizing around the mid-200s towards the end of the quarter. The data for active users was not available.
Lastly, Lush Fresh Handmade Cosmetics downloads showed a slight increase from 266 to 285 over the quarter, while active users saw a small growth from 311 to 305.
For more detailed insights and analysis, Sensor Tower's platform provides an extensive overview of the app market performance.
